In this week's Trending Up, we look at widespread streaming gains for all the soundtrack songs (and several of the actors) involved in the 'Stranger Things' series-closer.

We're talking about the Hawkins High School graduation speech made by Dustin (Gaten Matarazzo), who took over the ceremony with a rousing tirade against the system that had his fellow students cheering and Principal Higgins (Bill Winkler) scrambling for the mic.

Nicknamed 'Conformity Gate,' the conspiracy theory rabbit hole goes deep but ultimately leads nowhere.

Stranger Things' highlights how brands can attract fans at scale—and how subtle missteps can create friction that limits loyalty and growth.

A couple of the show’s lead characters have made the move to Massachusetts in the wake of their adventures in their fictional Indiana hometown.

As a Stranger Things fan, the season 5 finale was disappointing, and the show's biggest downfall was that there were no stakes

So instead, upon seeing that Ted is alive and well, one only has to assume that his grief was entirely focused on Eleven, which then allows for his optimistic outlook to have peak impact. If he'd been too much of an emotional wreck during graduation day, it might have made his D&D-tethered theory sound far more desperate and nutty than idealistic.

What are the entertainment offerings that consumers are most excited about? It's a question that marketers, distributors, advertisers and media publications are always asking. ScreenShare, a data partnership between Screen Engine/ASI and TheWrap,

Stranger Things left a number of questions unanswered, which might make sense, but explaining those missing pieces courtesy of the Duffer brothers is going badly.