Addressable TV got another boost this week with the news that Canoe Partners has officially partnered with DirecTV Advertising and Dish Media to integrate nearly 20 million satellite households into ...

Lots of people are talking about addressable TV. “Data-driven linear,” though? Not so much. But despite the fact that data-driven linear (DDL) doesn’t get as much attention as its somewhat sexier ...

Canoe Ventures today announced that the first multi-distributor, linear addressable TV campaign has been launched as part of the On Addressability initiative. Founded by Comcast Advertising, Cox Media ...

NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...

Along with CTV, addressable TV advertising is being groomed to be a key solution to marketers’ ongoing struggle with reaching target audiences cost effectively as traditional linear audiences decline.

Linear is a dish best served programmatically. On Wednesday, Dish Network announced Dish Connected, which is a way to package linear and streaming inventory programmatically. Dish already sold some ...

NEW YORK--(BUSINESS WIRE)--FreeWheel today announced that it has teamed up with AMC Networks to introduce a new, fully self-service linear addressable solution. This new industry offering will allow ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.

One of the television industry’s biggest conundrums as it faces off against digital is how to implement addressable advertising on linear (live) TV. Addressable, of course, refers to a situation where ...

Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...