Google tests App Labs in Google Ads, giving advertisers early access to experimental app campaign features.

Google is piloting a new 'App Labs' hub in Google Ads, giving app advertisers early access to experimental campaign tools before public release. The beta provides a space to test, give feedback, and ...

Google adds App Consent Insights to Google Ads, giving advertisers clearer visibility into how consent impacts app campaign performance.

Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to ...