Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad auctions which was not present under waterfall systems. However, a ...

Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an interview with ExchangeWire, Joe Prusz, head of ...

Explore how the iPhone Fold, Apple's foldable UI, and foldable app optimization could revolutionize multitasking, app design, ...

Google Play Store could soon sport a header that is fixed in place on app listings. This header will include key app details, such as the icon, name, developer’s name, average rating, and more. It ...