Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic ...

Opinions expressed by Entrepreneur contributors are their own. Ever wonder how those big brands get in your head and stay there? It’s not magic; it’s archetypes. Brand archetypes are the template or ...

Purpose is on its way to become the ultimate differentiator in business. Companies with a strong defined purpose drive employee engagement, connect deeper with customers, and fuel their bottom line.

Forbes contributors publish independent expert analyses and insights. Dr. Jeremy Pollack is a peace psychologist covering leadership topics. Feb 06, 2025, 05:38pm EST Everything is a negotiation.

One of the watchwords of psychology is neurosis. Although sometimes referred to as "insanity" in popular culture, "doing the same thing over and over again, expecting a different result" actually ...