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Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Veritonic, the audio research and analytics platform, ...

We all know that there’s power in a melody. But how closely do listeners actually associate a melody with a brand? A recent study conducted by one audio company set to find out. The 2021 Audio Logo ...

Cambridge Audio’s new logo tweaks their look but keeps the Made by Music soul intact. Same great hi-fi, just a fresh haircut—no drama needed. Cambridge Audio has been crafting audio gear in London ...

Deep Note, THX's distinctive audio logo often heard before movies, is getting an upgrade. The sound's creator, James A. Moorer, first composed it in code in 1982. RATH: Don't get excited. NPR is not ...