Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...