Treading new ground in the field of social psychology, Albert Bandura’s work has become basic to an understanding of how social forces influence individuals, small groups and large groups. From his ...

Albert Bandura's concept of self-efficacy, the belief in one's ability to succeed, is crucial for navigating life's ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

Albert Bandura, a Canadian-American psychologist, discovered that a patient’s observation of former patients in handling snakes was an effective therapy while working with patients on snake phobia.