To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

In a world where branding is key to the survival of a company, a well-designed logo is a must-have. But not all logos are created equal. You may like the look of your logo, but is it really doing its ...

You’re bound to see plenty of different car brands and logos whenever you drive around. Most of them you see daily and don’t think anything of. But there are always a few that cause you to turn your ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...

The new brand logo is crafted around a distinctive royal shield, symbolizing trust, legacy and pride, the company said ...