In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

What are brand marketers promising themselves for 2026? Their resolutions signal a broader reset in how marketing is planned ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

That’s a familiar phrase in brand marketing. To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw ...

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

The following is a guest post by John Connors, CEO and co-founder at Boathouse. Opinions are the author's own. We all admire great brands and know they are powerful assets. Brands drive massive value ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.