We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

What are brand marketers promising themselves for 2026? Their resolutions signal a broader reset in how marketing is planned ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Purdue University’s online Graduate Certificate in Branding and Marketing Communication equips students with the skills to engage all organizational stakeholders in creating impactful messaging ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

With over a decade of experience, Nair has worked across brand, digital and product marketing, including leadership stints at ...