This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The beginning of a new year creates a natural pause for reflection. For C-suite executives, ...

“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Take a moment and think about how customers interact with your brand. Most likely, it starts with a visit to your website, a phone call or they step foot into one of your locations. Now, think about ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...