Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...