Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

Excitement around 2026‘s 7 Augmented Reality shifts is rising fast. These moves matter now because hardware, AI, and optics finally converge at scale, threatening to ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

CHARLOTTE, N.C., Nov. 28, 2023 /PRNewswire/ -- With peak shopping season at hand, solutions that enhance the customer experience and help speed their decisions are increasingly critical. To optimize ...