Hot: Performance-based marketing on connected TV. Not: CPM-based pricing for CTV campaigns. On Wednesday, app marketing platform AppLovin added CTV supply from streaming video distribution platform ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

The video above walks you through how to install the WAVY+ App on your CTV device. You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — ...

CTV should mean ads that run where viewers expect TV commercials. That means full-episode, professionally produced, long-form content streamed through connected devices. It excludes user-generated ...

As consumers are confronted with more ad-supported streaming premium service options as well as more modest FAST networks, cost-per-thousand viewer prices (CPMs ...

Magnite Streaming empowers media owners to maximize the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to ...

“The Big Reset: 10 Trends Reshaping Streaming in 2026” is available to download.

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...