Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

Known internationally as the world’s foremost voice on all things color, Pantone’s Color of the Year program has been predicting and even directing color trends for 25 years – reflecting the cultural ...