They liked your resume. You got the interview. You're golden, right? No need to prepare or rehearse. After all, you tell yourself, you're better when you just "wing it." What a mistake. A job ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Jun 09, 2023, 12:00pm EDT This article is more than 2 years old.

If you had to construct a really bad way to make an important decision, you might come up with something like the stereotypical job interview. You must intuit a complete stranger’s ability and ...