Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

There are an incredible number of ways to make your print interactive. Whether you’re looking to engage with your consumers, or just make it easier for them to engage with you, you can get creative to ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. If you’ve ventured out lately, chances are you have seen a bit of ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.