This immaculate '59 Impala dubbed "Cloud Nine" features one of the cleanest setups that we've seen in awhile. Johnny's '59 includes a traditional Pesco setup that he built himself after spending some ...

PARIS, March 27 (Reuters) - The Olympic and Paralympic flames will each travel in a custom-made Louis Vuitton trunk this summer thanks to a sponsorship deal with the brand's owner LVMH(LVMH.PA), opens ...

Personalization isn't just stitching your initials on a towel anymore. Now, it's all about your Instagram photos. Luxury swimwear company Orlebar Brown made a splash in 2007 when they launched their ...

The ultimate honor for a lowrider is to be recognized by one's peers. While trophies and photo shoots hold a special value, they will never replace the "street cred" that this sport was founded on. A ...

In this era of UFC, fighter expression is rare, which is why custom UFC shorts are all the rage. There was a time when fighters displayed their brand deals turning sponsorships into a form of ...

The petite seamstress with quick, crafty hands may have never ridden a wave – but Sato Hughes was an instrumental part of surfing history, popularizing California’s first boardshorts from a small room ...