Customer reviews and ratings play a key role in the customer journey, with as many as 98% relying on them to inform their purchasing decisions. When you know that your products and services are of ...
Some companies pay people to post positive reviews. This is particularly common with apps that are free to download, but even ...
Every business owner has felt the slight tension when a customer pauses before finalizing a purchase. They're likely pondering questions like, "Will this company deliver?", "Is this the right choice ...
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FTC warns companies over fake reviews

The letters reminded companies that continued breaches could lead to federal lawsuits and civil penalties of up to about ...
"Early attention to compliance will help reduce enforcement risks and foster greater trust with consumers in an increasingly ...
AMVital, a turmeric-based natural skincare brand formulated for melanin-rich skin, today announced results from a three-year customer review study analyzing 13,134 verified reviews across Shopify, ...
Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Luis Alvarez / Getty Images Consumer reviews are an important ...
One of the best sales tools a business can have is a collection of rave reviews from its customers: Over 70% of customers report that they check reviews before making a purchase decision. However, ...
As previously covered here, the Federal Trade Commission has recently warned businesses to comply with the FTC Consumer ...