No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do ...

Avy Punwasee is a Partner at Revenue Management Labs. RML helps companies develop and execute pricing solutions to maximize profits. Netflix recently introduced its ads-based subscription pricing tier ...