Today’s automotive and auto insurance industry continues to evolve, driven by the integration of advanced data, analytics and data scoring technologies. This shift is enabling insurance companies to ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Harvey Rosenfield and Laura Antonini are consumer advocates. Operating in the shadows of the online marketplace, specialized tech companies you’ve likely never heard of are tapping vast troves of our ...

Supervisors, team leaders, measurers and interviewers should receive different training, tailored to their roles in the data collection. One extra day of training on mobile technology is highly ...

Your marketing team works hard producing quality content, fostering an engaging social media presence, and designing eye-catching and actionable campaigns. All to collect quality data on your ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...