In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Outside the city of Osnabrück in northwestern Germany, longstanding commercial print and mailing company Meinders & Elstermann, now operating under the new brand MEO-Media, is redefining what modern ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

CHANHASSEN, Minn., Nov. 19, 2024 /PRNewswire/ -- IWCO, a leader in data-driven direct mail solutions, is excited to announce its critical communications division, Mail-Gard®, has entered a strategic ...