Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

When a patient walks into a doctor’s office with a symptom, there are few ways for a physician to look at the situation. There is a descriptive perspective, which looks to the past and says, “Aha! The ...

Diekmann, K. A., A. E. Tenbrunsel, P. P. Shah, H. A. Schroth, and M. H. Bazerman. "The Descriptive and Prescriptive Use of Previous Purchase Price in Negotiation ...

Data science holds huge potential in healthcare, but many executives are unaware of the technology’s many capabilities and applications. There are four main analytics-based approaches in data science ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...