The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

In an era of digital distraction, focus apps have emerged to help users maintain concentration and productivity. These apps employ gamification techniques to encourage deep work. However, research ...

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Let’s be honest: getting people’s attention online is no easy feat. With distractions everywhere, marketers are always searching for fresh ways to connect with their audience. One approach that’s ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Opinions expressed by Digital Journal contributors are their own. What if you could approach life’s challenges the same way you approach your favorite video game? Completing quests, leveling up your ...