When it comes to spending green, nothing is black and white. Recent Gallup research finds that some 70 percent of a purchasing decision is based on emotions. Finding true empathy for a customer’s ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Amazon just announced that it’s acquiring Sizmek’s ad serving and dynamic content optimization businesses. “Sizmek and Amazon Advertising have many mutual customers, so we know how valued these proven ...

Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing ...