Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging ...

Will dynamic creative have its moment this year? Kelsey Meuse, product marketing manager, dynamic creative at Sizmek, an open ad management company, thinks so. Advertisers and agencies will see the ...

MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Pinterest introduced dynamic creative certification on Tuesday, enabling brands to work with partners RevJet, Smartly.io and StitcherAds on its platform. Dynamic creative -- a method of programmatic ...

6sense, provider of an account based orchestration platform powered by artificial intelligence, has expanded its display advertising suite to include dynamic creative capabilities to help companies ...