Once again, there’s hardly anything better than packaging that represents what’s inside. Whether playful, extremely functional or simply just good-looking, all of the above are excellent examples of ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

States across the country increasingly are developing extended producer responsibility (EPR) legislation for packaging. Lawmakers in Maine and Oregon passed EPR legislation in 2021, and most recently, ...

Previously, speaking to an audience was simpler. Now, your approach to packaging needs to speak to five generations at once. It needs to resonate with people who know what “skibidi” means and those ...

What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

The Army’s premier training for military packaging has a new home. The Army Sustainment Command Packaging, Storage, and Containerization Center (PSCC), located on-post at Tobyhanna Army Depot, has ...