When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

3D illustration of a stair with red and white steps on a blue wall with a target on the last step and text Step by Step. Ladder of success or Goal concept. Research has shown that when employees set ...

SAN FRANCISCO--(BUSINESS WIRE)--Copper, the leading CRM platform for relationship-based business growth, and Outfunnel, the integration platform for connecting sales and marketing data, today released ...

The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or ...