eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google’s director of online sales and operations gives ...

Google has updated the interface for AdWords Express, Google’s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad ...

Back in October I reported on Google mass banning AdWords advertisers, unfortunately then, the feedback from Google on the reason was very limited. Today, I spoke with Nick Fox, Google’s Business ...

Google Pay Per Click advertising is a great tool for building brand awareness and generating leads online. It can be a bit of a complicated process for some, so it’s important to have a good ...

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. Ad extensions such as sitelinks and lead forms can significantly improve clickthrough ...

Pay-per -click (PPC) marketing gives you brand exposure opportunities on major search engines and millions of websites across the internet via banner ads. It’s a great resource for small business ...

A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of ...

Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could ...

Digital channels are frequently talked about as a necessary component of modern HVAC marketing strategies, but most of the business impact is measured with KPIs like cost per lead and total lead ...

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds ...