Data analysis does not remove the need for leadership; it requires business leaders to learn to incorporate data into their decision making and effectively train and support their teams to do the same ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...