As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

First came the Gucci Garden Archetypes installation in the brand’s Florence palazzo, a physical recreation of 15 of Gucci’s most fantastical advertising campaign sets. Now comes another Garden, open ...

For fans willing to outfit their video game avatar with the latest, coolest skin, a few bucks here or there is a small price to pay to stick out from the crowd. But on Roblox, the massively popular ...

The metaverse is increasingly becoming fashion’s go-to playground as people spend more time in virtual worlds. With opportunities to create and sell digital clothing to engaged audiences, many of them ...

This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...