Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization. Meta used its Brand Building Summit to unveil updates ...

Larry Gurreri is the CEO and Founder of Sosemo, a digital marketing agency specializing in search marketing and paid social media marketing. AI has undeniably shaken up numerous industries, with ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.