NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Boston, MA, May 02, 2023 (GLOBE NEWSWIRE) -- Foundry, the media, data, and martech division of IDG, Inc., has released a new research report that showcases how using intent-based targeting from ...

TAMPA, FLORIDA / ACCESS Newswire / March 4, 2025 / Specificity, Inc. (SPTY), a leader in innovative digital marketing solutions, is proud to announce a strategic partnership with Blackpearl Group (BPG ...

Intent-based targeting leads to better results in pay-per-click campaigns, and could conceivably do so in email marketing, judging by a new study from Foundry. Intent-based ad targeting in ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

Chicago, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data ...

There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google ...