An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

16A lot of engineers, scientists, builders, makers, and hackers got their start as children with LEGO. Putting those bricks together, whether following the instructions or not, really brings out the ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...