If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

If you're still upset the latest Nintendo Direct featured no announcement of a new Animal Crossing game, Amazon has a small consolation in the form of discounted Lego sets. Alongside sets with K.K.

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

If there’s one thing we know about LEGO, it’s that it’s an incredibly versatile medium. LEGOs can be used to build grand feats of architecture, scenes from our favorite movies, and they can even be ...