You’ve heard the latest buzzwords in marketing: so-called “viral marketing.” But before you dismiss them as just that buzzwords take a closer look and see that they could have some use and value for ...

Because marketing is a “soft” science, it is often surrounded by an aura of mystery. Unlike adding a column of numbers, or combining specific chemicals in a beaker, you cannot always predict the ...

Gift 5 articles to anyone you choose each month when you subscribe. Michael Hannan's FPC Magazines has reported a strong response from marketers and media buyers to Notebook, the new monthly women's ...

Fox looks to have taken a page from the NBC marketing notebook: It's setting up an internal marketing group to take care of all its parent company's marketing needs. Fox will revamp its marketing ...

Panelists addressed myriad issues at the annual marketing conference held in New York by NAVA Inc., the Reston, Va.-based variable annuity trade association. While financial planning software has ...