You’ve heard the latest buzzwords in marketing: so-called “viral marketing.” But before you dismiss them as just that buzzwords take a closer look and see that they could have some use and value for ...

Because marketing is a “soft” science, it is often surrounded by an aura of mystery. Unlike adding a column of numbers, or combining specific chemicals in a beaker, you cannot always predict the ...

Panelists addressed myriad issues at the annual marketing conference held in New York by NAVA Inc., the Reston, Va.-based variable annuity trade association. While financial planning software has ...

Fox looks to have taken a page from the NBC marketing notebook: It's setting up an internal marketing group to take care of all its parent company's marketing needs. Fox will revamp its marketing ...