Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...

Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

The fundamental marketing challenge of hitting the sweet spot between customer needs and wants remains the same as ever. The more things change, the more they stay the same, said French writer ...

As the CEO of a marketing company actively hiring, I've had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it ...

Which hard and soft skill in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? To find out, Fractl examined more than 1,400 jobs ...