Fast-food chains are constantly striving to keep their menus fresh and exciting. Whether it's to cater to changing consumer ...

In the modern fast food industry, major companies like McDonald's regularly update their menu to give customers new dining ...

There have been true whoppers of a failure over the years in the fast food industry. Some more than others. Here are some of ...

Fast-food menus are built to steer you toward high-margin defaults, like combo meals, signature items, and smaller portions ...

The Taco Bell fans have spoken. With over 40,000 submissions, the fast-food chain selected three fan creations to add to its new Fan Style Menu. Taco Bell customers will soon be able to order three ...

After the Quesarito was originally brought back for the holidays, the Tex-Mex chain added the entree to its menu.

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...