YouTube now keeps livestreams visible during ads, but mutes the audio — so you won’t miss the action, just everything you’re ...

YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...

SAN FRANCISCO, Nov. 13, 2025 /PRNewswire/ -- The founders behind MoPub and MAX, two of the most transformative platforms in the history of mobile advertising, today announced the launch of CloudX, a ...

Google confirms side-by-side ads are hitting YouTube mobile, keeping livestream video visible while muting audio during ad ...

App publishers already juggle a wide range of tools to manage their growth and monetization strategy. The added complexity of mobile advertising can slow teams down and distract them from broader ...

YouTube is rolling out a side-by-side ad format for mobile livestreams that keeps the video visible while the ad plays. This approach, already used on desktop and TV, aims to minimize visual ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 ...

Playtek Technologies is launching four new products in Q3 2026 to tap into Africa's fast-growing digital advertising market, ...

YouTube has removed the “close” button on sidebar panels in some horizontal video ads on mobile, making the ad’s sidebar — often used for shoppable products or sitelinks — permanently visible during ...