Oracle's strategic acquisitions enable it to strengthen its position in the CRM market Oracle (ORCL) has combined Rightnow Cloud Service, Oracle Fusion CRM, Oracle CRM, and Oracle Applications to ...

Oracle's innovative Social CRM product joins social networking with true enterprise features such as reliability, security management, and scalability. Given the different skill sets and perspectives ...

The chasm between on-premises and on-demand CRM got a little bit smaller this week, as Oracle released a prebuilt integration between its core on-premises Siebel CRM solution and its Oracle CRM On ...

Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as Salesforce.com with a new set of industry-specific capabilities. Oracle CRM ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you want to know where CRM is headed just take a look at what ...

Oracle executives said the mega-deal is intended as a “major beachhead” against archrival SAP, which is the world’s largest business-applications seller. Siebel specializes in customer relationship ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

Oracle CEO Larry Ellison, in a conference call with financial analysts last fall, candidly summed up traditional software companies' predicament with the software-as-a-service model. SaaS is "very ...

New details from Oracle about the future of its cloud and on-premise CRM software. What’s next for Oracle on the CRM front? To help answer that question, I’ve been spending time with our friends at ...

CHICAGO -- Despite repeated assurances by Oracle Corp. executives that Siebel will remain the centerpiece of the company's CRM applications as it moves forward with Fusion, questions -- and concerns - ...

The company plans to continue with all its current lines of business for the foreseeable future, with the promise of full integration through its Fusion strategy at some point. At a conference Tuesday ...