Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google's updated Performance Max guide offers new strategies for retail marketers to optimize ad campaigns and drive performance. Google's updated Performance Max guide provides retail marketers with ...

Discover how the latest Google's Performance Max upgrades can boost the results of your Dynamic Search and Google Display Ads. Google announced voluntary upgrades to Performance Max for for Dynamic ...

Google is pushing advertisers to use a tool called Performance Max that uses AI to place ads. Some advertisers are planning on reducing spend on PMax because they can't control where ads appear. These ...

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max ...

A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will ...

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like ...