Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

Google said Thursday that it plans to integrate Gemini generative artificial intelligence (GAI) models into Performance Max, an advertising platform that allows advertisers to access all the company's ...