Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns.

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Google has released a detailed Q&A for advertisers to clarify how its new AI Max tool works, addressing key questions around performance, control, and automation in search advertising. With the ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use.

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...