Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...
They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...
They promise discounts on gas, groceries, and more -- but at what cost? Retail loyalty programs offer tempting perks, yet often come with a hidden price: your privacy. A new Consumer Reports ...
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Retail loyalty programs raise privacy concerns
A Consumer Reports investigation has raised privacy concerns about retail loyalty programs, revealing that Kroger, a major U.S. grocery chain, collects and profits from detailed shopper data. Signing ...
When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...
While discounts and points still motivate participation in loyalty programs, softer perks – like exclusivity, early access, and VIP treatment – rank among the strongest loyalty drivers across ...
As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...
ALL FOR GOOD. WMUR AND CONSUMER REPORTS. WATCHING YOUR MONEY. RETAIL LOYALTY PROGRAMS OFFER TEMPTING PERKS, YET OFTEN COME WITH A HIDDEN PRICE. YOUR PRIVACY. A NEW CONSUMER REPORTS INVESTIGATION ...
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