Think what you will about Roblox, but PC players are still hooked on its hardcore soulslike RPG

With permadeath PVP, killer loot, and grotesque monsters at its core, Roblox Replay outlines Deepwoken as the preferred pick ...
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Campaign rewards gamers on Roblox for engaging with the US election. What does it mean for global politics?

If historical trends are anything to go by, most young people in the United States will not vote in this week's presidential election. For example, in the 2016 presidential election, less than half of ...

Roblox's 2025 Replay shows just how obsessed Gen Z is with the game

The Roblox 2025 Replay also notes how the "67" trend and KPop Demon Hunters often spiked in popularity on the platform; there ...

Roblox exposes a growing blind spot in how marketers still think about media

Roblox’s influence extends beyond the platform itself. Games that gain traction often generate related content across video ...
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Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...

I got an up-close look at Roblox's new safety feature. Here's what I found.

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.