This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci ...

When Roblox announced they'd be collaborating with fashion house Gucci on a collection of virtual items, not a lot of people were interested. It was brushed off as just another set of premium items - ...

Roblox's CMO details how internal and external partnerships help the global online platform take creative technology innovation to the next level.

Gucci has opened a persistent digital space on Roblox, per a press release shared with Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A virtual piazza, ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...