The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...