The customer experience. For more and more companies, this has become the new corporate mantra. Creating remarkable and delightful customer experiences, whether with a new product, when shopping ...

According to the U.S. Census, more than 50 percent of the American population is expected to be composed of minority groups by the year 2042 and in today's dynamic and interconnected world, diversity ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

There's no other way to say this: businesses must have a strong online presence to stay competitive. With almost every industry now utilizing various digital platforms for marketing and communication, ...

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

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Shannon Rosic, Flyer Financial Technologies, is joined by Robert Sofia, CEO at Snappy Kraken, and Penny Phillips, co-founder & president at Journey Strategic Wealth, to examine the crucial first steps ...