Walk down the sidewalks, drive along the boulevards, hang out along the beaches of Santa Cruz County, and you can”t not see it. It”s there on T-shirts, caps and hoodies. You”ll see it looking back on ...

Skateboard graphics have been written about endlessly for the past ten years, but the skateboard logo is often overlooked. So, it's ironic that in 2011, the skateboard logo has become the skateboard ...

The skateboard has had a wild ride. From its DIY beginnings in the 1950s to its counterculture heyday in the ’80s and ’90s to its inclusion in the 2020 Summer Olympics, skateboarding has been ...

“There’s a Charles Eames quote saying ‘take your pleasures seriously’,” says Jonathan Olivares, industrial designer, writer, curator and long-time skateboarder. But the skateboard, a pleasure for ...

From ostracized subculture to Olympic sport, skateboarding has come a long way over the past 70 years. A new exhibition at London’s Design Museum shines a spotlight on the history of skateboard ...

Forbes contributors publish independent expert analyses and insights. I cover art, design, culture and people. In collaboration with Converse, publishing house Phaidon presents Skateboard, a new book ...

Kanye West, Lupe Fiasco and N.E.R.D could fairly and accurately be described as the soundtrack to many HYPEBEAST readers’ lives. Therefore, when whispers surfaced that Kanye was bringing his highly ...